Initiated by Chesapeake Energy, this piece for the Oklahoma City Thunder was to serve as a hype video to be played throughout Chesapeake Energy, home of the Thunder. The primary goal was to unify and excite.
APPROACH
The concept was clearly defined from the start. Silhouettes of the players would act as a vehicle to carry video and imagery focusing on the beloved fans of the OKC Thunder. Green screen footage was keyed and used as video mattes to achieve the effect.
