Sunkist Values

Question

How can we share our company values in a way that feels authentic, not corporate?

Solution

A short-form 2D animation allowed us to present each value with clarity and warmth, using expressive motion to reinforce sincerity without relying on corporate tone.

Project Details

Client: Sunkist

Creative Director & Illustration: Tony Bui

Marketing Manager: Destiny Dulaney

Director of Global Marketing: Chistina Ward

Services: Motion Design, Editing, Illustration


Creative Direction & Collaboration

Illustrator Tony Bui established a bold visual language rooted in texture, color, and charm. With strong creative alignment from the outset, the team worked together to maintain tone and intent throughout the process.

Approach

Invisible Element translated the static compositions into motion using After Effects. Emphasis was placed on pacing, transitions, and restraint—enhancing the artwork without overpowering it.

Delivery

The finished video served as an internal brand piece and digital asset, turning abstract values into a narrative that was easy to engage with and memorable to share.