Our Values
Sunkist Growers
Invisible Element collaborated with designer and illustrator Tony Bui to bring Sunkist’s brand values to life through a short-form animated video. The goal was to communicate company principles in a way that felt engaging, playful, and concise—blending bold illustration with expressive animation to create a unified, energetic piece.
_see
Creative Direction & Collaboration
This project was built on strong creative alignment. Tony Bui set the tone with a distinct visual direction rooted in character, texture, and vibrant color. Invisible Element was brought in to handle the animation—translating static compositions into sequences that communicated warmth, clarity, and rhythm while preserving the integrity of Tony’s illustrations.
_shape
Approach
The tone of the piece needed to strike a balance between cheerful and focused, reflecting the spirit of Sunkist without becoming overly cartoonish or abstract. After reviewing the final illustrations and storyboard, each scene was timed and animated in After Effects with special attention to pacing, character, and transitions. The animation relied on subtle movement, elastic timing, and clean staging to maintain the energy of the artwork without overpowering it.
_show
Execution
The completed motion video was designed for digital platforms and internal brand use, serving as a values-driven piece that introduced key company principles with energy and clarity. The finished product reflects a tight creative partnership and a shared understanding of tone, timing, and intent.
Process
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.