Pipeline Pressures

Question

How do we communicate TDW’s expertise with clarity and creativity, not corporate jargon?

Solution

Invisible Element handled scripting, illustration, and animation to create a video that gave TDW’s message a bold, fresh visual voice.

Client: T.D. Williamson

Producer: Kat Eaton

Music & Sound Design: Geoff Logan, David John

Services: Scripting, Illustration, Motion Design, Editing

Discovery

T.D. Williamson (TDW) has been a trusted name in pressurized pipeline services since 1920, but with a newly redesigned website, the company needed a compelling video to reintroduce its mission and capabilities to a global audience.

Rather than take a conventional corporate approach, TDW wanted a piece that would break through the visual noise of the energy market. Invisible Element was brought on to develop the video from concept to completion.

Process

We led the creative from scripting through final animation. The direction emphasized clarity and energy—balancing technical accuracy with visual appeal. We developed a custom illustration style that allowed us to highlight TDW’s wide-ranging services, including hot tapping & plugging, pipeline inspection, and pigging technologies, all while maintaining a cohesive, brand-aligned tone.

STORYBOARDS

Character Study

ASSET DEVELOPMENT

Solution

The final video brought a fresh, design-forward perspective to a traditionally conservative space—delivering TDW’s complex offerings in a format that was engaging, modern, and easy to follow. It served as a cornerstone asset for the launch of their updated website and helped reframe the brand’s presence across digital platforms.