OERB : Environmental Stewardship
OKLAHOMA ENERGY RESOURCES BOARD
The Project
Brothers & Company was producing a new campaign for their client, OERB. I was brought in to be a part of the team, to realize both the motion design and post production for all 10 spots. The campaign focused on OERB's mission of being environmental responsibility.
The Approach
The strategy in producing these spots including creating an art direction that was clean, simple and helped effectively carry the most important part of the campaign - the message. Brothers shot hours of footage which was then used in tandem with graphic elements to create a clean look for the campaign.
:30 Broadcast Spots
:15 Preroll Web Spots
Credits
Roles : Motion Design, Art Direction
Tools : After Effects, Illustrator, Photoshop
Client : OERB : Oklahoma Engery Resources Board
Agency : Brothers & Company
Initial Art Direction + Graphic Support : Kelly Johnson (Brothers & Company)