Florida Crystals Sugar
PRECISION NETWORK / JERRY LIU STUDIO
The Project
I joined forces with the extremely talented Creative Director, Designer, and Illustrator, Jerry Liu to produce this animated piece for Florida Crystals Sugar. The purpose of the video was to highlight the company mission and values that drive their business.
The Approach
To help deliver the message in a light-hearted, approachable way, the direction relied on playful illustrations brought through life through simple animation. My role was design, the characters to fit within the established art direction (created by Jerry Liu) as well as animating the spot. It turned out to be an incredible collaboration that I was extremely proud to be a part of.
Style Frames
Character Design
Credits
Role : Design & Animation
Tools : After Effects, Illustrator
Client : Florida Crystals
Agency : Precision Network
Creative Direction & Design : Jerry Liu Studio