Neo iON
BUSHNELL GOLF
The Project
Bushnell Golf, the industry leader in high-performance sports optics, continues to expand its product line with the new Neo iON. I teamed up with Brothers & Company to produce this spot to showcase the watch along with all of the new features.
The Approach
In an attempt to help the Neo iON stand out, we took a graphic approach utilizing silhouetted golfers combined with kaleidoscopic effects to achieve a unique look.
Style Frames
![NEO-iON_StyleFrame_00_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599862831-7M3QSWPRLBOJW9HJL51O/NEO-iON_StyleFrame_00_d01.jpg)
![NEO-iON_StyleFrame_01_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599863184-GWYNV8KTEW5JN9J04YXL/NEO-iON_StyleFrame_01_d01.jpg)
![NEO-iON_StyleFrame_02_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599865082-D946LQXZC0K4LFJHDAV1/NEO-iON_StyleFrame_02_d01.jpg)
![NEO-iON_StyleFrame_03_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599865346-7ZUV08OU3Y03MRNXNBET/NEO-iON_StyleFrame_03_d01.jpg)
![NEO-iON_StyleFrame_04_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599866890-YQSWFRYTUEHJ7V1EONJR/NEO-iON_StyleFrame_04_d01.jpg)
![NEO-iON_StyleFrame_05_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599867272-NY7U378BEPYCF16I1ZIQ/NEO-iON_StyleFrame_05_d01.jpg)
![NEO-iON_StyleFrame_06_d01.jpg](https://images.squarespace-cdn.com/content/v1/550f8ccae4b00ccc1da222d5/1461599868010-WZ7T6Q6ITQPS7ELGOYRA/NEO-iON_StyleFrame_06_d01.jpg)
Credits
Roles : Motion Design
Tools : After Effects, Photoshop
Client : Bushnell Golf
Agency : Brothers & Company
Music : Creative Audio Lab