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WALLY ILLUSTRATIONS : QUIKTRIP

PROJECT

More Branding was tasked with redesigning an existing line of fruit drinks for it's client QuikTrip. The beverage, boasting of containing real sugar, is personified by a charismatic mascot named Wally. In addition to the updated package design, the need for new character poses arose. More Branding partnered with Invisible Element to create the artwork for Blaster Berry and Chillin' Berry flavors.

APPROACH

With the Wally character design already established, the goal was to create the new character poses in the same style and aesthetic. It was important for the new illustrations to integrate seamlessly within the line. Everything from color palette, line weight, expression, and shading to name a few, was carefully studied and applied across each illustration. Each pose started on paper and finished digitally in Adobe Illustrator.

ILLUSTRATIONS

CREDITS

Roles : Illustration
Tools : Illustrator

Agency : More Branding
Client : QuikTrip
Wally Character Design : Brian Smith