Galleri Liquid Biopsy

Question

How do you visualize cutting-edge cancer detection technology in a way that feels clear, credible, and human?

Solution

Invisible Element partnered with Signal Factory to animate a motion piece that brought depth and clarity to Grail’s early detection story.

Client: Grail

Agency: Signal Factory

Services: Motion Design, Editing, Illustration

Discovery

Early detection can be the difference between life and loss—and Grail’s multi-cancer screening test, Galleri, aims to detect cancer before it spreads.

To explain how this advanced technology works, Grail commissioned a motion-driven explainer that could bridge the gap between science and audience understanding. Signal Factory led the creative direction and invited Invisible Element to bring the visuals to life through animation.

Process

Using Signal Factory’s design system as a foundation, Invisible Element focused on building out the visual narrative with clean, informative motion design. Each transition was designed to support the pacing of the voiceover while introducing supplemental graphics that clarified key moments in the story. The challenge was to keep the visuals medically precise while still feeling accessible and emotionally grounded.

Solution

The completed video helped demystify Galleri’s process and purpose, serving as a vital tool for both education and outreach. By pairing elegant motion with thoughtful storytelling, the animation gave Grail a way to connect with viewers around one of the most urgent advancements in cancer detection today.