Capabilities
Invisible Element helps teams find creative clarity through direction, strategy, and hands-on execution.
Style Guides
A style guide ensures brand consistency across packaging, catalogs, retail, and marketing. Years of building these for the industry means knowing how to support that consistency at every stage of production.
A full set of 2024 seasonal marketing assets for Toys R Us. Icons, borders, environment illustrations, catalog covers, sales ads, and email graphics for Halloween, Easter, Valentine's Day, Diwali, Ramadan, Back to School, Outdoors, and Black Friday, developed start to finish for the brand's marketing team.
A brand color system and full visual toolkit for Babies R Us, covering background patterns, letterboard graphics, borders, and star motifs. Creative direction on the website design and its supporting graphic assets, carrying a warm, approachable feel from the homepage down to individual product environments and seasonal marketing pieces.
Original bag artwork for Pop Culture Coffee's collector series, developed from concept through final illustration for three titles in the Jim Henson Collection: Labyrinth, Fraggle Rock, and The Dark Crystal. Each design built to hold its own on shelf while tying back to the character worlds collectors already know.
Illustration
Illustration gives a brand a visual voice that carries across everything it touches. Years working directly with sculptors, brand teams, and manufacturers shapes how each design gets built from the start.
Packaging illustration and original character design for NECA's TMNT product line. Dark Leo was designed on paper as an unofficial what-if figure within the TMNT Cartoon line, then handed to NECA's sculptors for production. Space Samurai carried through from initial character design to final package illustration. Garfello, based on a single one-off page from a TMNT crossover comic, needed front and back box art built to make the joke land for the collectors who'd recognize it.
Character illustration and mural-scale artwork for Darigold Fit, the brand's high-protein, lactose-free milk line built for an active, on-the-go lifestyle. Illustration extended across packaging, retail murals, and point-of-sale environments, designed to carry the brand's energy from shelf to wall.
Motion & Story
Motion and story work is about crafting a narrative that's engaging and tactical, built to hold attention while still serving a clear marketing purpose. Handling the writing, photography, animation, and edit personally keeps that narrative consistent from first draft to final cut.
Social First
Two separate collaborations with NBC Universal on the Jurassic World: Beyond the Gates series. Ep4 built a motion comic around Mattel's Legacy Reimagined Velociraptor Trilogy Pack, raptors from different breeds escaping their enclosure, staged on a custom foam diorama with a catwalk built to collapse mid-scene. Ep5 built a full bunker diorama from scratch to launch the Hammond Collection '93 Jeep Wrangler, designed to drive preorder excitement ahead of release and give the vehicle a world to live in instead of a plain product shot.
Two collaborations with OM SYSTEM built around putting the gear through real creative problems. A forced perspective and focus stacking reel shot on location at Buck Atom's on Route 66 in Tulsa, using a loaner OM-5 Mark II to show what the camera can do in the field. A second piece built entirely in camera using multiple exposure, layering shots of a Hyper Real Darth Vader and Black Series clone troopers into a single frame.
A fan-made video created for a 2018 competition hosted by The Star Wars Show. The video won a Spirit of Fandom Award, one of a small number selected from the global entry pool, and the win came with an invitation to attend the World Premiere of Star Wars: The Rise of Skywalker.
Commercial & Broadcast
Photography
Photography can do more than represent a product, it can tell a story through intentionally crafted imagery that helps a brand stand out and connect with its audience. It started over a decade ago with personal toy photography, and has since grown into industry collaborations and teaching others in the community.
The full archive of promotional photography lives at workmoreorless.com, documenting years of collaborations across the toy and entertainment industry. Each post walks through the full process behind a shot, from early script and storyboard work to test builds and final composition.
