DARIGOLD FIT MILK
PROJECT
Founded in 1918 and located in the North West United States, Darigold has been a producer of a variety of dairy products for over a century. For this project, I was brought in to help refresh the Darigold FIT milk product line but creating unique illustrations relevant to the messaging.
APPROACH
Darigold FIT is uniquely created as a milk alternative with added benefits that include 75% more protein and 40% less sugar. The target market is geared for those who are health-conscious, which is reflected in the stylistic approach. I worked with Creative Design Lead Scott Ralls to produce lively illustrations to set the product line apart from its competitors on the shelf.
