SUNKIST VALUES
PROJECT
For this Sunkist project, I combined forces with designer and illustrator, Tony Bui. Needless to say, this was the perfect team-up based on our personal design aesthetics. Tony set the tone with his beautiful art direction, while I brought it to life through animation. The goal of this project was to highlight Sunkist’s values through an engaging motion design video.
APPROACH
It was important to keep the tone playful, yet concise to ensure the clarity of the overall message. My role as the motion designer was to take the incredible art direction set by Tony Bui and inject character through animation. Tony created and prepared the assets, and I brought them into After Effects for animation. Our collaborative process was incredibly fun, and it shows through our work.
STILLS
