GRAIL LIQUID BIOPSY
PROJECT
The overall goal of the project was to explain how Grail uses new technologies to advance early cancer detection with accuracy. Galleri, their multi-cancer early detection test, helps locate cancer before it can spread.
APPROACH
In collaboration with Signal Factory, I was tasked with bringing the Grail: Liquid Biopsy to life through motion graphics. Using the established art direction as a guide, I flushed out the script with supplemental graphics to add detail and depth to the story.
STYLE FRAMES
ROUGH STORYBOARDS
